" BRITAIN TO BAN BINGE- DRINKING PROMOTIONS"
Britain has banned all pubs and clubs from encouraging binge drinking through advertisements that promote them which in this case, is the all-you-can-drink promotions. Through this, the advertisers have exceedingly succeeded in effectively bringing forth their message and also their intention of the message, which is supposedly in this case, inexhaustible access to alcoholic beverages. While the advertisers may have succeeded in conveying their messages to the masses, it has been frowned upon by the society. The enthusiastic response had led to a rise in alcohol-related crime which has cost Britain a hefty sum every year. I guess these are the exact sort of advertisements that succeed in purpose but fail to conform to the society's idea of what is acceptable. In my opinion however, these advertisers probably had no intention of actually promoting binge drinking, but instead simply trying to promote the sales of their alcoholic beverages in their local bars, or, trying to attract as many people into their bars as possible. I mean,I'm sure they had no bad intentions whatsoever to actually make people binge drink, run amok and then commit crimes along the streets. I am pretty sure they would have avoided having to take responsibility for the resulting crime cases as much as possible. In this case, meaning and message are not the same, resulting in miscommunication. The intention of the advertisements were to promote their beverages and pull in a crowd, but locals see it as an opportunity to drink as much as they can and get nastily drunk. In this case, maybe in actual fact, the ones to be blamed is the society instead of the advertisers. Perhaps putting up anti-binge drinking posters and launching more anti binge drinking campaigns would be a more advisable idea for Britain to pipe down its alcohol-related crimes.
