" BRITAIN TO BAN BINGE- DRINKING PROMOTIONS"
Britain has banned all pubs and clubs from encouraging binge drinking through advertisements that promote them which in this case, is the all-you-can-drink promotions. Through this, the advertisers have exceedingly succeeded in effectively bringing forth their message and also their intention of the message, which is supposedly in this case, inexhaustible access to alcoholic beverages. While the advertisers may have succeeded in conveying their messages to the masses, it has been frowned upon by the society. The enthusiastic response had led to a rise in alcohol-related crime which has cost Britain a hefty sum every year. I guess these are the exact sort of advertisements that succeed in purpose but fail to conform to the society's idea of what is acceptable. In my opinion however, these advertisers probably had no intention of actually promoting binge drinking, but instead simply trying to promote the sales of their alcoholic beverages in their local bars, or, trying to attract as many people into their bars as possible. I mean,I'm sure they had no bad intentions whatsoever to actually make people binge drink, run amok and then commit crimes along the streets. I am pretty sure they would have avoided having to take responsibility for the resulting crime cases as much as possible. In this case, meaning and message are not the same, resulting in miscommunication. The intention of the advertisements were to promote their beverages and pull in a crowd, but locals see it as an opportunity to drink as much as they can and get nastily drunk. In this case, maybe in actual fact, the ones to be blamed is the society instead of the advertisers. Perhaps putting up anti-binge drinking posters and launching more anti binge drinking campaigns would be a more advisable idea for Britain to pipe down its alcohol-related crimes.
People use the excuse of being intoxicated with alcohol to commit unfavorable acts on society.
ReplyDeleteI can sympathize with the British clubs when their campaigns ignited unwanted trouble and events spiraled uncontrollably out of their favor. Even so, they should have seen it coming.
i say both the clubs and society itself have to take responsibility.
ReplyDeleteon society; or rather the individual's part,he/she should have the responsibility to control him/herself when drinking. that is probably part of the reason why there's an age limit on alcohol in the first place.
on the part of the clubs, they of all ppl should know the effects of alcohol. while they aRe doing a business, there is something called corporate social responsibility, where companies take into account the effects it has on the community,environment etc. tt said, clubs should take some regulatory measures to curb the adverse effects that are bound to happen when alcohol is involoved. For example; give a few free drinks instead of unlimited drinks till 1am. campaigns/ads, bouncers, and even having more police on patrol at big partying events should all be part of their effort to reduce alcohol-related crimes.
maybe the cops shudnt blame the pubs too much simply for advertising alcohol..with or without adverts, there will still be alcohol related crimes.
ReplyDeletewell the adverts ARE the culprits for binge drinking but not for the alcohol related crimes. However, they should be put down nonetheles cos encouraging binge drinking is so wrong!
ReplyDeleteI doubt Singapore will ever have a binge-drinking promotion..hahahaha...it will be as good as advertising for an all-drugs party..ok maybe not as bad but the advertisers will definitely be nabbed in no time
ReplyDeletewad;s wrg with girls drinking???? it's a liberty that we have rightfully gained. we can drink as much as the guys and take care of each other.
ReplyDeleteI wonder if Singapore has a high level of alcohol-related crime..considering Singapore is hush-hush about most of its crimes.
ReplyDeleteMaybe only alcohol related crime such as drink driving...other than that, alcohol related crime such as theft n robbery..i doubt theres many around.
ReplyDeletebinge drinking causes DUI's, fights, sex and all sorts of problems, so ban ban ban~
ReplyDeleteoh yeah..fights. forgot all about that one. and rape too. and the list goes on
ReplyDeleteand binge drinking will only encourage alcohol addiction..so promoting binge drinking will er, increase alcaoholics and liver failure in Britain?
ReplyDeletei agree with you..i mean, advertising for cheap beer might not have direct intentions of promoting binge drinking ya know.maybe the advertsisers never knew it could lead to binge drinking..they just wana pull in a crowd
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